Dakota Systems Case Study
Dakota Systems provided domain expertise, engineering, and design for manufacturability value-add as an OEM but struggled to translate this value into a value proposition. They needed a message that would resonate with prospects to bring in new business from core markets and enable them to diversify their customer base.
IntelliSource repositioned Dakota Systems around the business results they provided for customers: “Process Critical Systems Designed to Help You Succeed.” Dakota’s extensive knowledge of process systems and hazardous gas delivery and infrastructure provided customers with extremely high-quality early generation product, low capital investment and costs, and the ability to quickly ramp production to capture opportunities. IntelliSource leveraged these advantages to craft the Product Lifecycle Partnership Program communicating this value to customers and positioning Dakota to participate in their customers’ successes as a partner.
Dakota’s position as a partner in customers’ success achieved their revenue and profitability targets. In addition, they alleviated their over-reliance on a single industry by expanding to six distinct markets. Following the success of the initial engagement, Dakota Systems reengaged with IntelliSource to develop brand materials for each market, convert key accounts, and build value for the company.