PointClear’s Hi-Tech target markets were hard-hit by budget cuts to marketing and they were struggling to convert customers with their existing message and approach.
IntelliSource helped PointClear reposition the value proposition to target VPs of Sales who have greater spending power. After crafting and testing the message, we prepared the CEO and his team to out-present and out-sell their direct competitors.
The IntelliSource Master Message and Master Presentation combined into a highly effective sales function elevating PointClear over their competition. According to Dan McDade, PointClear’s CEO and President, “My own skills as a presenter increased dramatically in just two days! Our message is better than it has been in the five years we have been in business. This process is a real winner!”