Polhemus Case Study

Situation:

This privately held technology company (a McDonnell Douglas Corporation spin-off) wanted to improve its global marketing and sales effectiveness and break out of a five year flat revenue trend

Approach:

Working with the management team, IntelliSource updated the brand image of the company and established three unique market segments; Medical, Military, and Research & Technology. We restructured the sales organization from a geographic model to a market segment model and assigned/hired dedicated Market Segment Leaders to each vertical market and implemented a new CRM system to improve efficiency and track progress. Every sales person was put through IntelliSource’s rigorous sales training and mentoring program.

Results:

Within two years of the initial engagement Polhemus’s business set a record for the most significant revenue growth in the company’s ten year history.