Polhemus Case Study
This privately held technology company (a McDonnell Douglas Corporation spin-off) wanted to improve its global marketing and sales effectiveness and break out of a five year flat revenue trend
Working with the management team, IntelliSource updated the brand image of the company and established three unique market segments; Medical, Military, and Research & Technology. We restructured the sales organization from a geographic model to a market segment model and assigned/hired dedicated Market Segment Leaders to each vertical market and implemented a new CRM system to improve efficiency and track progress. Every sales person was put through IntelliSource’s rigorous sales training and mentoring program.
Within two years of the initial engagement Polhemus’s business set a record for the most significant revenue growth in the company’s ten year history.