Webtone Case Study

“IntelliSource knows what they are doing, they understand the sales process as well as anybody I have ever seen. I think a lot of companies profess to really understand the process but talk much more about marketing than actual selling. I think that you have to be willing to make the investment as a company if you’re really going to change the way you do things. IntelliSource provides the framework that a company needs to move forward.”

– Beth Abernathy, COO


Webtone needed to improve their performance in a target market of the world’s top 100 largest banks. Their corporate messaging did not effectively leverage their competitive advantages to convert high-level decision makers.


IntelliSource clarified Webtone’s corporate message and leveraged their competitive advantages into a differentiated position that resonated with the needs of sophisticated buyers in their target markets. We developed a systemic brand message and sales tools and trained customer-facing employees to effectively deliver the message.


Webtone improved their sales process and went on to be acquired by Fidelity Information Systems.