Transform Vision into Revenue
What makes IntelliSource different?
We don’t just collect the dots…We connect them.
Degrees of separation between researchers, strategists, creatives, and messengers confound most revenue growth efforts. Founded by and for executives with the frontline experience to translate insight into action, we connect data from four critical sources to define and dominate high-profit, high growth markets.
We confront tough realities to inform tough decisions.
A client once asked us how to beat a foreign competitor selling finished product cheaper than he bought raw materials. Answer: Confront reality and compete elsewhere. From repositioning, to business model innovation, to accelerating an exit, connecting dots informs strategic actions to maximize valuation. For the client above, our customer research led to the invention of a product worth millions annually, and we repositioned to dominate the higher profit premium market.
We help clients shift their targeted positioning from low-margin legacy markets to high-margin growth opportunities.
The Master Message is the cornerstone of the IntelliSource process. It defines the position you will grow into and communicates your value to the marketplace.
We deliver revenue, not just reports.
Overwhelmingly, CEOs rate their product quality eight or nine out of ten but rate their marketing and sales abilities a five or lower. Why? Product development uses processes and standards; marketing and sales do not. Developed and proven over 30 years producing double digit growth for public companies, our defined sales process and standards deploy consistent and scientific messaging at every touchpoint to convert prospects based on emotion and logic.
We build lasting relationships with clients.
IntelliSource takes great pride in earning our role as a trusted adviser and partner to business leaders. Whether clients extend an engagement to convert the first customers in a new market, we enter long-term relationships as vested partners and board advisers, or business leaders reengage us on new ventures, we believe in building enduring relationships and exceeding expectations. We are always open to our clients for conversation and advice.