Vision

Identify core competitive capabilities and resources that are unique to the organization. Determine realistic growth goals based on current and planned assets and a time line for their achievement. Define the corporate motivation for change.

Strategy

Assess the competitive landscape. Evaluate competitive product positioning, messaging and best practices. Prepare a side-by-side comparison to serve as a baseline for the strategy session.

Guide the management team through the IntelliSource Strategy Session. Define a new competitive position and message that will capture the market's attention and leverage the company's strengths and put the competition on the defensive. Construct a powerful sales tool in the form of a detailed corporate/product presentation. Test, refine and prepare for delivery to sales.

Tactics

Instruct executives and the sales team how to use the new corporate presentation as a powerful sales tool. Integrate the tool with the corporate sales methodology and SFA system. Certify their ability to deliver the message in a hands-on/ roll-play workshop that mimics the real-world sales situation.

Results

Reinforce utilization of the process and tools in weekly on-line workshops designed to help participants close specific deals and sharpen their selling skills. Produce significant and measurable ROI.